Behance Served Sites

Served is a collection of sites that showcase category specific content from Behance, the world's leading platform for creative professionals across all industries.

View All Served Sites →

ARoS Aarhus Kunstmuseum

Info
Statistics
Created:
Last Edited:
44737
2126
138
Description
Client: ARoS Aarhus Kunstmusuem is an art museum located in Aarhus, Denmark. It is one of the largest institutions in northern Europe, 10 storeys tall with a total of 17,000 m². The museum opened in April 2004 after a construction process that started with a design competition in 1997. The architectural vision of the museum was completed in 2011 with the addition of the circular skywalk "Your rainbow panorama" by Ólafur Elíasson. Problem: ARoS' current visual communication conflicts with their vision to stand out among the worlds most innovative and exciting art museums - The existing logo appears static and conservative. Furthermore their digital communication appears old-fashioned and uninteresting. An expression that reflects neither the museum or art high quality. Solution: ARoS must be branded more as a nuanced experience venue, than as a traditional art museum. By utilizing their unique selling propositions in the visual identity and optimize the flow of communication, the audience will be convinced that ARoS are among the most interesting art museums in the world. Their C.l. must appear unique, recognizable, and challenge the general visual expression of art exhibitions. Therefore I choose to incorporate the existing architecture and circular skywalk into the new visual identity. Each exhibition will it's own unique ARoS' logo attached, generated through an intern application. The website needs to be modernized and tailored to the brand. ARoS must also establish an iconic and exclusive culture magazine under it's own name, to appear more trustworthy to market, and inform the audience about it's current exhibitions and the museum's thoughts towards present artists. - Photos courtesy of ARoS & Schmidt Hammer Lassen. Please visit www.aros.dk for more information. This is project is made as a pitch.
Share
  •  
     
     
     
     
     
     
    Client: ARoS Aarhus Kunstmusuem is an art museum located in Aarhus, Denmark. It is one of the largest institutions in northern Europe, 10 storeys tall with a total of 17,000 m². The museum opened in April 2004 after a construction process that started with a design competition in 1997. The architectural vision of the museum was completed in 2011 with the addition of the circular skywalk "Your rainbow panorama" by Ólafur Elíasson. 
     
    Problem: ARoS' current visual communication conflicts with their vision to stand out among the worlds most innovative and exciting art museums - The existing logo appears static and conservative. Furthermore their digital communication appears old-fashioned and uninteresting. An expression that reflects neither the museum or art high quality.
     
    Solution: ARoS must be branded more as a nuanced experience venue, than as a traditional art museum. 
    By utilizing their unique selling propositions in the visual identity and optimize the flow of communication,
    the audience will be convinced that ARoS are among the most interesting art museums in the world. 

    Their C.l. must appear unique, recognizable, and challenge the general visual expression of art exhibitions. Therefore I choose to incorporate the existing architecture and circular skywalk into the new visual identity. Each exhibition will it's own unique ARoS' logo attached, generated through an intern application.

     
    The website needs to be modernized and tailored to the brand. ARoS must also establish an iconic and exclusive culture magazine under it's own name, to appear more trustworthy to market, and inform the audience about it's current exhibitions and the museum's thoughts towards present artists.
     
    -
    Photos courtesy of ARoS & Schmidt Hammer Lassen.
    Please visit  www.aros.dk for more information.
    This is project is made as a pitch.
  •  
     
     
    Visual Identity Concept
  •  
     
     
    New Logo
  •  
     

    Stationary
  •  
     
     
    Exhibition Design
  •  
     
     
    Art & Culture Magazine
  •  
     
     
    Website
  •  
     
     
    Print Ads
  •  
     
     
    Exhibition Signage

Comments: ( Comments )