We are pleased to announce that the Type Directors Club (TDC) have given recognition to the FFMark.com microsite with a “Certificate of Typographic Excellence” in the TDC Communication Design competition.
Both FF Mark and FFMark.com were, in many respects, unique ventures in the history of FontFont with each case taking a contemporary approach on established classic ideas.
Whilst the new FF Mark was formed as a reinterpretation of a classic Geometric sans, FFmark.com was created as a modern design of a digital specimen. Created as part of the FF Mark release the idea behind the site was to replace a standard font sample with something deeper, more interactive, informative and playful.
Unlike a normal font sample FFMark.com provides a greater insight into the capabilities and background of FF Mark. Some of the key features on the site include:
- FreeFönt download
- A new way of comparing weights
- Interactive Type Sampler
- Interactive mockup generator: Test and preview the typeface across
various different media formats and application
- A historical look into classic Geometric sans
From here they went on to work with FontFont’s marketing team, fronted by Alexander Roth, to design FFMark.com, utilising an analogue approach of sketches as opposed to designing straight into digital format.
Once the final sketches were complete only then was the final artwork digitalised and passed to the development wizard, Rob Meek who created the site over a period of two weeks.
The sketches below from the early stages of the site design represent only the inventory of elements and features without any serious attempts to design them at this stage and so should be viewed as neither beautiful, nor ugly but simply useful.