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UN WOMEN | The Autocomplete Truth

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My role • Art direction In today’s modern age, it’s almost unthinkable to consider gender inequality as a persisting issue. UN Women however, sees that despite decades of global advancement, prejudice and discrimination against women is still rampant worldwide. We needed to lay this bare to audiences in both developed and developing societies, to reignite a conversation everyone thought was resolved. Using Google’s autocomplete function, fed by over 6 billion searches daily, we held up a mirror to the world and exposed the hidden truth on gender bias that still exists today. The Most Shared Ad of 2013 (Adweek). Social Good Campaign of 2013 (Ad Council). The campaign has now reached 1.3 Billion Global Impressions with over 335 Million Twitter Impressions, and the conversation is still being sparked well into 2015. More than just mass media coverage in every continent, it drove men and women to debate the topic on social media, TV talk shows, radio stations, blogs, PR summits and even in classrooms worldwide. With a few simple facts, we transformed the world into one enormous UN forum for the people, paving the way for real change. *Ads based on actual Google search results on 03/09/2013. AWARDS Cannes Lions 1 x TITANIUM 3 x GOLD 2 x SILVER 4 x FINALIST One Show 1 x SILVER 1 x BRONZE 2 x MERIT Clio awards 2 x SILVER 2 x FINALIST D&AD 1 x IN BOOK London International 1 x FINALIST New York Festival 1 x SILVER 1 x BRONZE 3 x FINALIST Epica 1 x SILVER 2 x BRONZE Effies MENA 1 x GOLD MEPRA 1 x BEST OVERALL CAMPAIGN 1 x BEST INTEGRATED CAMPAIGN Dubai Lynx 8 x GOLD 9 x SILVER 1 x BRONZE
    Please watch our Case Video below
    The Autocomplete Truth - Online Film

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